CARD BUYERS ARE FROM VENUS
LOTTERY PURCHASERS ARE FROM MARS
It’s no secret that women are the target demographic that many lotteries are currently pursuing. More than 80% of greeting card purchases are made by the fairer sex.
But worldwide gaming purchases? Mostly a GUY thing.
That’s what makes Millionaire Greetings a perfect match for any lottery in search of new players and new vendors. It provides an exciting new game for established players and a highly attractive value proposition to card buyers who have never played the lottery.