CARD-BUYING IS ALWAYS IN SEASON
On average, U.S. adults buy 21 cards each year.*And of all the greeting cards purchased each year, about half are seasonal, while half are for everyday occasions like birthdays.
Seasonal Cards: 60% Christmas 25%Valentine’s Day
Everyday Cards: 60% Birthday 8% Anniversary
It’s important to note that the majority of card-buying occasions are44 also gift-giving occasions. And for everyone who has ever waited until the last minute to buy a birthday gift orValentine’s surprise—this is good news!
* On average, UK adults buy 55 cards annually
SALES FIGURES ARE EVEN BETTER THAN THEY APPEAR
Officially, the greeting card business represents $7.5 Billion in U.S. sales. But off the books—it’s another story. Of the approximately 3,000 greeting card publishers in the U.S., only 851 reported their sales in 2006. But don’t take our word for it:According to Dun & Bradstreet, one third of the U.S. greeting card market is unreported.What does that mean to lottery agencies? A multi-billion-dollar opportunity is ready to be signed, sealed and delivered.