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Card buyers are from Venus and lottery purchasers are from Mars. It’s no secret that the majority of card buyers are women. In fact, more than 80% of greeting card purchases are made the fairer sex. But lottery and gaming purchases? Mostly a guy thing. Which is why MG is a perfect match—pairing an underrepresented demographic and providing loyal buyers with incentive to purchase more SUB: Card-buying is always in season. On average, U.S. adults buy 21 cards each year.* And of all the greeting cards purchased each year, about half are seasonal, while half are for everyday occasions like birthdays. Seasonal Cards: 60% Christmas 25% Valentine’s Day Everyday Cards: 60% Birthday 8% Anniversary It’s important to note that the majority of card-buying occasions are also gift-giving occasions. And for everyone who has ever waited until the last minute to buy a birthday gift or Valentine’s surprise—this is good news! * On average, UK adults buy 55 cards annually

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Sales figures are even better than they appear. Officially, the greeting card business represents $7.5 Billion in U.S. sales. But off the books—it’s another story. Of the approximately 3,000 greeting card publishers in the U.S., only 851 reported their sales in 2006. But don’t take our word for it: According to Dunn & Bradstreet, one third of the U.S. greeting card market is unreported. What does that mean to lottery agencies? A multi-billion-dollar opportunity is ready to be signed, sealed and delivered.